Ad Exchange Network for Blogger - No Traffic Required
In this post, I am going to share 9 ad exchange ad networks specially for blogger that we used to grow our revenue. This tutorial is targeted towards beginners, as I recall that when I started out (in 2018) it was really hard for me to see best ad exchange networks.
What is Ad Exchange Ad Networks?
Ad exchange networks are a way that media buyers can purchase ads from several different publishers at once. Instead of purchasing each ad individually, advertisers buy a certain amount of impressions across many different publications. Publishers do not take any money until after their ads are displayed. This means that they get paid even if nobody reads them.
The publisher then takes a cut out of each dollar spent before passing the rest back to the advertiser. In this case, the advertiser gets paid based on how many people clicked through to your website or app. In exchange, media buyers want access to a large pool of websites or apps. They can then reach potential customers wherever they may be.
Ad exchange networks allow content providers to sell space to advertisers at a premium price. This is especially true for mobile users who use other applications to read news and browse social media. These types of ads are often placed alongside articles and videos. They are less intrusive than banner ads since they only appear when you’re reading something else.
How Does an Ad Exchange Work?
To understand how an ad exchange works, we need to look at the process behind it from two perspectives: that of the advertiser and that of the publisher. Both the advertiser and the publisher have to be part of the same ad exchange network.
The ad exchange records the inventory of all the publishers' pages. It considers each ad space and ad position as a potential impression.
Most ad networks allow you to select certain criteria on what type of audience you want to be shown to, which websites to appear on, etc. Use their targeting features to appear in front of the right audience.
They provide advertisers data on ad views, clicks, total cost, and where the ads are shown. And advertisers can use this data to determine how well their advertising efforts are paying off.
The 2 Types of Ad Networks
1. Horizontal ad network
Horizontal ad networks are the polar opposite of vertical ad networks as they offer ad spaces from a broad range of publishers. The volume of people you can reach is much higher because the targeting will be wide and generic.
2. Premium ad network
A premium ad network offers ad spaces from popular publishers. Unlike other ad networks, they have a demand for high-quality ads to be placed on the inventory. They also have high standards where they only accept ad spaces with strong engagement and conversion. Examples of premium ad networks include Google Display Network (GDN), AdCash, Yahoo Gemini, and Google AdMob.
Best 9 Ad Exchange Networks Examples
1. Google Adsense - Click
Google Adsense is a free service that provides advertisements from third party advertisers directly into your websites. You can earn money each time someone clicks on those ads. This is a great way to earn passive income. Its advantages include high traffic capacity, easy integration, and simple management.
2. Amazon Affiliate Program - Click
Amazon's affiliate program offers anyone with a website or blog the ability to earn commissions by linking their website or blog through the Amazon Associates application. Many popular sites use this method of advertising including Amazon.com.
3. ClickBank - Click
ClickBank is a huge online retailer of digital products. If you want to advertise your product or service then this is the right place to do that.
4. Sharethrough - Click
Sharethrough has been around since 2007 and is one of the biggest ad exchange networks that offer free and premium publishers. As of right now, they are offering over 200 million impressions per month to their partners. They have partnered with some of the biggest publishers like Hearst, Conde Nast, Mashable, Business Insider, NBC Universal, ABC News, Time Inc., Huffington Post, ESPN, Gannett, and many others.
5. Pubmatic - Click
Pubmatic has been around since 1994 and offers its services to about 90% of the top 100 media companies out there. Their network operates in 190 markets worldwide. They provide both free and paid solutions to advertisers who want to reach specific audiences. Some of their partners include CNN, FOX News, The Weather Channel, New York Times, USA Today, Los Angeles Times, and much more.
6. OpenX - Click
OpenX was founded in 2006 and provides a solution to display ads on mobile devices through an open-source platform. They partner with hundreds of different websites including Twitter, Facebook, Tumblr, YouTube, Google+, LinkedIn, Pinterest, Instagram, Vimeo, Dailymotion, Twitch, Soundcloud, Foursquare, Yelp, Pandora, Netflix, Amazon, Hulu, AOL, and many more.
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7. NewsCred - Click
This is yet another ad exchange that gives clients access to millions of users who enjoy reading news feeds. They have a significant amount of data on what type of stories people will engage with. This makes them an attractive choice for any publisher interested in increasing visibility.
8. Outbrain - Click
Outbrain is similar to Taboola, but it’s not owned by them. They are currently the second largest content discovery platform after Google and they were purchased by LiveRamp back in 2017.
9. Taboola - Click
Taboola was acquired by WPP (WPP being the world's biggest public relations firm) in 2016. Their technology helps advertisers target their audience based on people’s interests and behavior.
How to Choose the Best Ad Exchange?
Whether you are a publisher, working with an ad exchange can definitely help your business growth. With so many options out there, it is important that you choose what's best for your specific needs on your site.
First, identify your target audience and its habits, interests and behaviors. Then match your findings with the model that best fits your goals and resources.
What strategy do you use to earn money from your blog? Let me know in the comments below.
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